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PERFORMANCE RACING INDUSTRY

 

About Performance Racing Industry 

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business publication PRI Magazine, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com. 

 

www.performanceracing.com

 

The Performance Racing Industry Weekly Update

December 11, 2024  |  View Online
 
 

PRI SHOW

The 2024 PRI Show Begins Tomorrow in Indianapolis 🏁

Not registered yet or unsure of your registration status? Check online now for easy on-site badge pick-up, and plan your PRI Show with the event planner.
REGISTER HERE
 
PRI SHOW PLANNER

SPONSORED CONTENT
 

Custom Titanium Zoomie Headers--Lightweight and Built for Elite Racers

Precision-built for elite racers, Stainless Headers' built-to-suit titanium zoomie headers offer unmatched weight savings and unrivaled performance proven on the No Prep Kings circuit.
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PRI SHOW

Spotlight: Women With Drive Summit presented by Mobil 1 Continues Today

The final day of this Women in Motorsports North America event is open to industry execs, drivers, race team members, track reps, and more. Registration and fee required.
LEARN MORE

HAPPENING TODAY
 

AERA EPIC CONFERENCE (Fee to Attend)

The AERA Engine Builders Association is bringing back its EPIC (Engine Professional Industry Conference), which features great technical presentations to educate engine builders.

 

HOT RODDERS OF TOMORROW

Cheer on teams of high school students from throughout the nation as they tear down and reassemble engines in this cherished competition.

 

RACE TRACK BUSINESS CONFERENCE (Fee to Attend)

Presented by the National Speedway Directory, this is a one-day event for industry leaders to collaborate, analyze and conceptualize around the business of motorsports.

 

EXHIBITOR SEMINARS

Exhibitor-led education takes place all week, including today's Bigstuffefi Training session. From 3:00 to 3:30 p.m. ET, it will focus on equipment training and system information.

 

EXHIBITOR RECEPTION IN LUCAS OIL STADIUM

Exhibitors are invited to network, unwind and enjoy drinks and light snacks after booth set-up.

 

VISIT HERE FOR MORE PRI SHOW EVENTS & SESSIONS. 

PRI SHOW

Start Your PRI Show With Travis Pastrana, PRI Hall of Fame Announcement at Grand Opening Breakfast Tomorrow

Enjoy a complimentary plated breakfast with entertainment before you hit the Show floor on Thursday. Doors open at 6:30 a.m., and seats are first come, first served.
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QUICK LINKS
 
 

EXHIBITOR NEWS
 

VISIT HERE FOR 2024 PRI SHOW EXHIBITORS
 

INDUSTRY NEWS
 

VISIT HERE FOR MORE INDUSTRY NEWS

 

 

PRI SHOW EXPANDS SIM RACING ARENA TO FOSTER MOTORSPORT GROWTH AND ESPORTS EXCELLENCE

 

 

INDIANAPOLIS, Ind. (Dec. 5, 2024) — The PRI Show, a cornerstone event in the motorsports industry, is proud to announce a significant expansion of its SIM Racing Arena Presented by SRO Motorsports Group and the U.S. Army at the 2024 Show, held Dec. 12-14 at the Indiana Convention Center and Lucas Oil Stadium. This dynamic, 43,000 square foot hub featuring 85 booths will spotlight the burgeoning world of sim racing, offering attendees an immersive experience into the sport that bridges virtual and real-world motorsports.

 

Sim racing has experienced exponential growth, captivating enthusiasts worldwide with its accessibility and realism. It has become an essential gateway to motorsports, creating a virtual entry point to the thrill of racing and providing on-track drivers with an innovative platform to learn, train, and develop critical skills.

 

The racing simulator market is projected to grow from $500 million in 2024 to $1.1 billion by 2030 at a compound annual growth rate of 15.6%, according to a report by MarketsandMarkets. The growth is driven by advancements in hardware and software, as well as the increasing accessibility of racing simulators for both personal and professional use. Sim racing also plays a critical role in eSports, a sector that continues to expand with a global audience that’s expected to reach more than 640 million by 2025.

 

“Sim racing is revolutionizing how people connect with motorsports,” said Michael Good, President of PRI. “With our expanded SIM Racing Arena, we aim to inspire the next generation of racers and fans, creating opportunities for learning, competition, and collaboration across the industry.”

 

Highlights of the Expanded Sim Racing Arena

Cutting-Edge Simulators: Attendees will experience the latest in sim racing technology, including state-of-the-art rigs and peripherals that replicate the sensation of driving on world-class tracks.

 

Interactive Coaching Sessions: Professional drivers and coaches will demonstrate how sim racing can sharpen driving skills, enhance race strategy, and prepare for real-world competition.

 

eSports Racing Series: The area will feature live eSports racing events, showcasing top talent in head-to-head competitions. Attendees will also have the opportunity to participate in open qualifiers and test their skills against seasoned racers.

 

Networking Opportunities: Industry leaders, sim racing developers, and professional racers will gather to discuss the future of sim racing and its integration into traditional motorsports.

 

This expansion underscores the PRI Show’s commitment to innovation and education within the motorsports community. By highlighting sim racing’s versatility as both an entertainment platform and a professional training tool, the Show continues to elevate its role as a leader in the industry.

 

Sim Racing Featured Exhibitors

This year’s expanded sim racing area will feature a diverse lineup of exhibitors showcasing how sim racing connects technology, skill-building, and community engagement. From global motorsports organizations to innovators in simulation equipment and partner organizations, these exhibitors highlight the versatility and appeal of sim racing in modern motorsports.

 

Renowned for sanctioning both on-track and eSports races, SRO Motorsports Group will showcase its commitment to merging the physical and virtual worlds of racing. Attendees can learn about their global racing series and eSports championships, bridging traditional motorsports with cutting-edge technology. “SRO is a motorsports ecosystem, and eSports is an important part of that environment,” said Greg Gill, President and CEO of SRO Motorsports. “PRI is unique because it allows us to showcase both on-track racing and eSports.” SRO has three days of activities planned for the PRI Show, including a pro playoff invitational, featuring 16 of the top sim drivers that will be broadcast live on SRO and PRI social media channels. SRO will endcap the weekend with partner KUNOS Simulazioni’s demo of its’ game Assetto Corsa Evo in North America for the first time.

 

A leader in sim racing equipment, Advanced SimRacing will highlight its innovative tools, including interconnected seats that provide motion feedback and haptics, designed to help drivers improve their skills on track with its biggest display ever at the PRI Show. From high-performance racing simulators featuring partners Juncos Hollinger IndyCar, Mercedes AMG and others, to personalized training aids, their offerings cater to both aspiring and professional racers. “The PRI Show is motorsports central,” said Marc-André Ladouceur, Chief Marketing Officer, Advanced SimRacing. “Exhibiting at the PRI Show helps us bridge the gap between sim and on-track motorsports and demonstrate sim’s value as a training tool.”

 

Podium 1 Racing was created by on-track racers looking to replicate the excitement of racing in a virtual environment. Through partnerships with multiple brands, Podium 1 creates a wide range of sim experiences for everyone from enthusiasts looking for another level of immersion to real-world professionals seeking an edge on track. “PRI is a huge motorsports event and motorsports is what we are,” said Podium 1 Co-Founder Steve Paladino. “PRI helps us engage with the motorsports world where drivers use sim to improve, looking for tools to get better and faster.” Podium 1 will bring multiple sim rigs to the PRI Show featuring from three-to-six degrees of freedom, including pitch, roll, heave, yaw surge and sway – even harnesses that pull on the drivers.

 

By bringing a sim racing team to the event, the U.S. Army demonstrates how a shared passion for motorsports and simulation technology helps it connect with the public. Their presence emphasizes the role of sim racing in fostering community, teamwork, and skill development while engaging with fans through interactive activities and competitions. Members of the U.S. Army eSports team, made up of full-time, active-duty soldiers will be on hand not only to compete against each other and PRI Show attendees, but to demonstrate that personal passions and military service can coexist. “It’s important for people to understand that your individual passions can continue and grow after joining the Army,” said Maj. Andy Ainslie. “Participating in the PRI Show helps America’s Army connect with America’s people through a shared passion for motorsports.”   

 

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

 

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.

 

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

 

 

 

December 04, 2024  |  View Online
 
 

PRI SHOW

The Countdown Begins: One Week Until the 2024 PRI Show

Register now to save time and pick up your PRI Show badge at Express Badge Pick-Up or special Scan & Go areas near Registration and the Capitol Cube hanging car, December 12-14.
REGISTER HERE
 
PLAN YOUR PRI SHOW

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Tech: Enhancing GDI Engine Torque and Horsepower

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PRI SHOW

Download the PRI Show App to Make the Most of Your Show Week!

Access the Show floorplan, set your agenda, search for exhibitors, browse featured products and view all upcoming events, sessions and activations from the palm of your hand. Available for iOS and Android.
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PRI SHOW

Bolster Your PRI Show Plan With World-Class PRI Education Seminars

A dozen business and technical sessions are slated for Thursday, Friday and Saturday at the PRI Show next week. Participation is free of charge for all PRI attendees!
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MEMBERSHIP

PRI Show Founding & Business Member Benefit: Dedicated Lounge on PRI Show Floor

Relax with coffee and tea, recharge your devices, and work from your laptop from the PRI Founding & Business Member Lounge near the 7100 aisle in the Green Hall.
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MEMBERSHIP

PRI Members: Access the Updated PRI Member Portal for New Offers & Discounts

Visit the new-and-improved PRI Member portal below to claim custom deals and perks from a variety of aftermarket and lifestyle brands--just for being a member.
PRI MEMBER PORTAL

MEMBERSHIP

California's Ban on Motorhomes Mobilized SEMA and PRI's RV Counterparts

The RVIA is continuing to hold its own discussions with CARB about a potential delay or exemption from the state's rule and recently shared this update with its membership.
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FEATURED

It's Here: The 2025 Racing Industry Buyers Guide

The highly anticipated end-of-year PRI Magazine issue showcases countless new and trending motorsports parts, equipment and services.
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VISIT HERE FOR MORE FEATURES

INDUSTRY NEWS

Off-Road Industry Mourns Loss of ORMHoF Inductees Malcom Smith and Mary McGee

Smith was a member of the Hall of Fame's inaugural Class of 1978, while 'Motorcycle Mary' McGee was enshrined in 2023.
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EXHIBITOR NEWS
 

VISIT HERE FOR 2024 PRI SHOW EXHIBITORS
 

INDUSTRY NEWS
 

VISIT HERE FOR MORE INDUSTRY NEWS
 

 HOT ROD hotLINE

www.hotrodonline.com

1968 Chevrolet Camaro and The Nature’s Art Cruise Night

Our featured classified this week is this 1968 Chevrolet Camaro 2-door coupe All-Steel Restored

 

1957 Chevrolet Bel Air and The East Coast Indoor Nationals

Our featured classified this week is this 1957 Chevrolet Bel Air

 

 

1968 Chevrolet Nova and The Highway 49 50 Gang's 18th Annual Hot Rod BBQ

 

Thursday December 5th...Our featured classified this week is this 1968 Chevrolet Nova 2-door hardtop All-Steel

  

Women's Motorsports Network

 

 

DRAGRACINGRESULTS.COM

 

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 National Motorsports Press Association

www.nmpaonline.com

 

 SEMA SHOW

www.sema.org

SEMA Decries EPA Approval of California Advanced Clean Cars II Waiver Request

SEMA will continue nationwide advocacy for a technology-neutral approach to reducing carbon emissions and preventing bans on ICE vehicles.

SEMA News | 12.17.24

SEMA Celebrates Supreme Court for Considering Legality of California's Clean Air Act Exemption

 

Relive the Passion, Innovation and Energy From 2024 SEMA Week [Video Recap]

Thursday December 12th...See what made this year's SEMA Show the biggest and best yet.

 

How To Get The Digital 'SEMA Magazine' Right On Your Mobile Device

Thursday December 5th... While previously only available in print to SEMA business members, the publication is now available digitally across the globe.

  
       

 

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