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2024 Perfpormance Racing Industry trade show

December 14, 2024  |  View Online
 
 

PRI SHOW

Successful 2024 PRI Week to Wrap With Final Day of PRI Show Today

Check the official planner and app for special events, guest appearances, activations and more.
PRI SHOW PLANNER
 
PRI SHOW APP

PRI SHOW RECAP

Breaking News, World-Class Education and More on Second Day of 2024 PRI Show [Photo Gallery and Video]

As seen during Day 2, the PRI Show is once again the best place to break news, introduce new products and learn from industry experts.
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PRI SHOW

Spotlight: PRI SIM Racing Arena presented by SRO Motorsports Group America and U.S. Army

This newer feature returns for 2024, with more opportunities for attendees and buyers to test the latest racing simulation rig technology and watch pro sim racing in real time.
LEARN MORE

HAPPENING TODAY

PRI COMPLIMENTARY COFFEE STATION, 9:00 a.m. - 11:00 a.m. ET

Start your day with a free cup of joe courtesy of PRI. Located in Yellow Hall, Aisle 6000.

 

PRI EDUCATION

Learn from world-class education sessions today covering GM Gen 5 LTX tuning and SAE's Business-Academia Collaborations with Nissan Motorsports' Dean Case and Boostane's Ian Lehn.

 

HOT RODDERS OF TOMORROW

The year-long national championship culminates today in Green Hall, Room 125-128, while the Elite 8 battle it out in this timed engine-building competition for the next generation of racing pros.

 

TRACK OPERATORS, PROMOTERS AND SANCTIONS (T.O.P.S.) HQ

Presented by MyRacePass, collaborative sessions for track and sanction professionals continue. Topics include crate engines, race insurance and an "anything goes" discussion.

 

VISIT HERE FOR MORE PRI SHOW EVENTS & SESSIONS.

PRI SHOW

Spotlight: Goodyear & Mickey Thompson Racing Experience

Visit Lucas Oil Stadium to immerse yourself in the rich history of motorsports alongside present-day race cars outfitted in period-correct tires.
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PRI SHOW

Spotlight: Visit PRI Magazine's Booth Next to Registration to Claim Your Free Annual Digital Subscription

PRI has announced its industry-leading PRI Magazine is now available to everyone via mobile device. Stay ahead with in-depth content, reports and interviews year-round.
LEARN MORE

QUICK LINKS
 

EXHIBITOR NEWS
 

VISIT HERE FOR 2024 PRI SHOW EXHIBITORS

 

Special Trade Show Edition

December 13, 2024  |  View Online
 
 

PRI SHOW

2024 PRI Show Continues, Start Your Friday Here 

Maximize your Show Day with the events schedule, features and more. 
PRI SHOW PLANNER
 
PRI SHOW APP

PRI SHOW RECAP

Relive PRI Show Day 1's Grand Opening Breakfast, Happy Hour and Everything In Between [Photo Gallery and Video]

The PRI Show is already proving to be the mecca of motorsports, as the opening day was bustling with innovations, new connections and much more.
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PRI SHOW

Spotlight: The World's Best Precision Automotive and Motorsports Machining Equipment in PRI's Machinery Row

With more than 100 manufacturers, Machinery Row is a must-see for any race team, engine builder, fabricator or shop planning to purchase machinery or looking for the latest trends.
LEARN MORE

HAPPENING TODAY

PRI COMPLIMENTARY COFFEE STATION

Start your day with a free cup of joe courtesy of PRI. Located in Yellow Hall, Aisle 6000.

 

PRI STUDENT INDUSTRY NETWORKING BREAKFAST

Students can meet industry representatives, build valuable peer-to-peer networks and learn about the vast diversity of career paths in motorsports.

 

PRI EDUCATION

Friday's schedule includes the Women in Motorsports Panel and sessions on fasteners/engine bearings, sponsorships, modern tuning techniques, and social media marketing on Meta. 

 

TRACK OPERATORS, PROMOTERS AND SANCTIONS (T.O.P.S.) HQ

This attendee-favorite area presented by MyRacePass is once again overflowing with dedicated sessions geared toward track and sanction professionals. Drop by this space in the Yellow Hall near Aisle 7000 to get involved. 

 

VISIT HERE FOR MORE PRI SHOW EVENTS & SESSIONS.

PRI SHOW

Spotlight: See Your Favorite Podcasters at the PRI Podcast Studio 

View the schedule of industry legends set to discuss trending topics in this dedicated space near Yellow Hall's Georgia Street Entrance and the PRI hanging vehicle.
LEARN MORE

QUICK LINKS
 

EXHIBITOR NEWS
 

VISIT HERE FOR 2024 PRI SHOW EXHIBITORS

 

SCCA AND PRI JOIN FORCES TO EXPAND MOTORSPORTS ACCESS TO ALL

INDIANAPOLIS, Ind. (Dec. 13, 2024) -- The Sports Car Club of America (SCCA) and Performance Racing Industry (PRI) announced a new partnership at the PRI Show aimed at driving the growth of U.S. motorsports. This collaboration will provide both PRI and SCCA members with benefits from each organization, fostering greater opportunities within the motorsports community.

 

Through this partnership, SCCA members who join PRI as an individual member will receive a exclusive membership rate, with a portion of their PRI annual membership supporting the SCCA Scholarship Fund. Additionally, SCCA members will enjoy a 20% savings on business memberships to PRI. With their PRI membership, SCCA members will gain access to a variety of exclusive offers from PRI’s membership partners.

 

This partnership also aligns SCCA with the SEMA-PRI Regulatory and Legislative Advocacy efforts, as well as offering PRI presence at one or more of SCCA’s National Championship events. SCCA, meanwhile, will exhibit at the 2025 PRI Show.

 

This announcement comes just one day after SCCA President and CEO Mike Cobb and IMSA President John Doonan took part in a PRI-hosted session entitled “Attracting and Training the Next Generation of Motorsports Leaders” in the T.O.P.S. HQ (Tracks, Operators, Promotors & Sanctioning Bodies Headquarters) during the 2024 PRI Show in Indianapolis, IN.

 

“The partnership between PRI and SCCA is a natural one, especially considering that both organizations have the same goal of accelerating grassroots motorsports in the U.S.,” said Cobb. “Thanks to this partnership, SCCA members will have access to PRI’s resources, which includes not only discount programs and access to a broad array of potential supplier partners, but also to the latest industry news that is relevant to the hobby they hold so dear.”

 

As part of this partnership, SCCA and PRI members will see relevant content from the other organization appear on their websites and in their e-newsletters. PRI members will also have the opportunity to join and participate in thousands of SCCA events each year.

 

“This partnership with the Sports Car Club of America marks a significant step forward in uniting and strengthening the motorsports community,” said PRI President Michael Good. “By combining the strengths of PRI and SCCA, we’re creating new opportunities for enthusiasts, professionals, and businesses to grow and thrive in the U.S. motorsports landscape. Together, we’re fueling the future of racing.”

 

About the Sports Car Club of America
Founded in 1944 by motoring enthusiasts, the Sports Car Club of America (SCCA) keeps true to its roots by sanctioning thousands of amateur and professional motorsports events each year. With 115 regional chapters spanning the United States, Guam, and Puerto Rico, SCCA is the largest active motorsports membership organization in the world, putting dreams within reach for those searching for fun with cars.

 

Local events at nearby circuits and facilities remain the backbone of SCCA’s activities, with the Club’s volunteers providing everything from course marshaling to timing and beyond at events spanning road racing, autocross, rally, and more. Whether it’s behind the wheel or being active trackside, SCCA gets you there.

 

SCCA’s volunteers are also instrumental in IMSA and FIA race weekends, with SCCA-trained workers standing trackside for many of the key roles necessary when hosting professional racing events.

 

Head to SCCA.com for more information.

 

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through the world’s premier auto racing trade show in Indianapolis, Indiana, as well as PRI’s award-winning monthly business magazine, digital platforms, and social networks, motorsports industry members from all over the world remain at the cutting edge of the worldwide racing marketplace. Founded by racing entrepreneur Steve Lewis, PRI was purchased by SEMA in 2012.

 

The annual PRI Trade Show features over 1,000 companies exhibiting in more than 3,400 booths and showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis. Launched in 1988, the Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

 

PRI, whose sphere of influence includes drag racing, short track, stock car, road racing, off-road, vintage, endurance, karting, truck and tractor pulling, performance marine, and more, is known as the leading publishing and events company for racing and performance professionals. Value-added services include an extensive PRI Education program at the annual Trade Show, regular networking events at major racing hubs across the US, and hosting of best-in-class conferences during Race Industry Week, among others. The company is headquartered in Indianapolis.

 

Learn more about PRI at PerformanceRacing.com.

 

 

Special Trade Show Edition

December 12, 2024  |  View Online
 
 

PRI SHOW

Racers, Start Your Engines: The PRI Show Opens Today

From events to exhibitors to the floor plan, the PRI Show Planner (best for desktop) and app (best for mobile) have you covered.
PRI SHOW PLANNER
 
PRI SHOW APP

PRI SHOW RECAP

Relive the Start of the 2024 PRI Week [Photo Gallery and Video]

Attendees participated in exclusive programs such as the Women With Drive Summit, AERA's EPIC conference, the Race Track Business Conference, the ICMS Annual Congress and more.
VIEW MORE

PRI SHOW

Spotlight: Show Floor Discoveries Begin at the Featured Products Showcase

Find trending parts and services from the industry's top providers. Located near the PRI hanging car by the Georgia Street Entrance.
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BROWSE 2024 PRODUCTS

HAPPENING TODAY

PRI COMPLIMENTARY COFFEE STATION

Start your day with a free cup of joe courtesy of PRI. Located in Yellow Hall, Aisle 6000.

 

PRI EDUCATION

Thursday's schedule includes Pricing Policies, Online Advertising, Sponsorship Decks, Multi-physics Simulation for Camshafts and Content Creation. Click above for the complete schedule.

 

PRI HAPPY HOUR

All PRI attendees are welcome to this event in Lucas Oil Stadium, 5:00-7:00 p.m. EST, following a busy PRI Show Day 1. Enjoy live music and complimentary beer and appetizers, plus tequila tasting by El Bandido Yankee Tequila.

 

TRACK OPERATORS, PROMOTERS AND SANCTIONS (T.O.P.S.) HQ

This attendee-favorite area presented by MyRacePass is once again overflowing with dedicated sessions geared toward track and sanction professionals. Drop by this space in the Yellow Hall near Aisle 7000 to get involved. 

 

VISIT HERE FOR MORE PRI SHOW EVENTS & SESSIONS.

PRI SHOW

Spotlight: Walk-Through Motorsports Trailers, Toterhomes and Haulers in Lucas Oil Stadium 

PRI's Trailers Exhibits is the only place in the world to tour state-of-the-art racing transportation solutions from top providers, all indoors!
LEARN MORE

QUICK LINKS
 

EXHIBITOR NEWS
 

VISIT HERE FOR 2024 PRI SHOW EXHIBITORS

Hoosier Tire Announces Hoosier Hero Class of 2025

Indianapolis, Ind. – December 12, 2024. Hoosier Racing Tire proudly announced its class of 2025 Hoosier Heroes at a formal press conference during the Performance Racing Industry (PRI) Show in Indianapolis, Indiana on Thursday, December 12.

The Hoosier Hero program was developed in 2022 to annually honor and recognize those who embody Hoosier’s mission of fueling passion, pride and success both on and off the track. Any racer can be nominated for a chance to be featured in the program. Late this summer, fans were invited to submit nominations for the 2025 Hoosier Hero class, resulting in over 400 initial entries. An internal review process narrowed the field to 25 finalists, which were then put to both a public fan vote as well as a media/industry vote. With over 13,000 fan votes cast combined with the media/industry vote, the Hoosier Hero class of 2025 was selected.

Introducing the 2025 Hoosier Heroes:

  • Tyler Allen NE-EDT Pro Series / ATV TT
  • Kelly Anderson Super Street
  • Emerson Axsom Sprint Cars
  • Emma Britt INEX Legends
  • Derek Fletcher NASA / TT2
  • Kylie Glick Cars Tour West / Pro Late Model
  • Willie Mullins ARCA Racing Series
  • Felicia Smith 8.5 Index, 9.0 Index, Heavyweight, Daily Driver, True Street, 1/4, 1/8, and No Prep
  • Kennedy Swan Wissota Modified
  • Lizzy Vogel NASCAR Youth Series
  • Kenny Wallace NASCAR / Dirt Modified
  • Sebastian Wheldon USF Juniors

“We’re thrilled to unveil the Hoosier Hero class of 2025,” said Joerg Burfien, President and CEO of Hoosier Racing Tire. “Getting to know these racers and witnessing their passion, grit, and determination both on and off the track has been truly inspiring. The excitement around the fan vote added another layer of energy, making the process even more special for us. The Hoosier Hero program is really gaining recognition, and we’re proud to celebrate individuals who drive our sport forward.”

While honoring active racers, Hoosier also recognizes a Hoosier Hero Legend in addition to the annual 12-member class. Awarded annually in conjunction with the Hero program, the Legend honors a member of the racing community who has left an incredible mark in motorsports.

Following an overwhelming public response, Scott Bloomquist was selected as the 2025 Hoosier Hero Legend. Bloomquist's impact on the sport was undeniable. He inspired countless racers with his innovative spirit and commitment to pushing the boundaries of performance. Scott’s daughter, Ariel Bloomquist, was on hand to accept the award on behalf of her father.

“Scott Bloomquist was a legendary name in the world of not only dirt racing, but motorsports in general,” said Nic Moncher, Head of Marketing, Hoosier Racing Tire. “He was at the forefront for dirt late model racing’s growth and success over the years, as well as played an integral part in helping develop and test Hoosier’s dirt tire lineup. It’s been a privilege to have had Ariel (Bloomquist) here with us this week to honor her father and I look forward to showcasing his legacy for years to come as the 2025 Hoosier Hero Legend.”

The Hoosier Heroes will air on MAVTV GO as a 12-part series with each episode highlighting a different member of the 2025 class. MAVTV GO is a direct-to-consumer streaming app available on IOS, Android connected devices, Roku, Amazon Fire TV and online at MAVTVGO.com.

“We’re proud to partner with Hoosier Racing Tire to bring the Hoosier Heroes series to life,” said MAVTV President CJ Olivares. “These racers, from rising stars to legends like Scott Bloomquist, represent the heart and soul of motorsports. By sharing their stories, we celebrate not just their achievements, but also the passion and perseverance that fuel the sport. This series is a perfect fit for MAVTV, and we’re excited to share it with motorsports fans everywhere.”

The Hoosier Hero class of 2025 will be sharing their stories throughout the week at the PRI Show on stage in the Hoosier Booth (Yellow Hall, Booth 3439) with longtime motorsports broadcast member Jim Tretow leading the conversations.

Follow Hoosier on social media @hoosiertire on Instagram, X, YouTube, Facebook, and LinkedIn to learn more about the Hero program and help celebrate the newly minted class throughout the year.

For more information on Hoosier Tire or to find your nearest Hoosier Racing Tire distributor, visit hoosiertire.com.

TIRES DESIGNED FOR CHAMPIONS

PRI ANNOUNCES INAUGURAL HALL OF FAME INDUCTEES

-- Steve Lewis and Ed Iskenderian honored for outstanding contributions that shaped the landscape of automotive performance --

 

INDIANAPOLIS, Ind. (Dec. 12, 2024) -- Performance Racing Industry (PRI) announced Steve Lewis and Ed Iskenderian as the first-ever motorsports industry legends to be inducted into the PRI Hall of Fame. Lewis and Iskenderian were recognized and celebrated today during the Grand Opening Breakfast at the 2024 PRI Show.

 

Launched in 2024, PRI’s Hall of Fame honors the outstanding achievements and contributions of individuals and entities in the motorsports industry, preserving their legacies and inspiring future generations. The inductees were honored for their career accomplishments, impact on the sport, contributions to innovation, sportsmanship, leadership qualities, and overall influence within the racing community.  

 

“Steve and Ed left an incredible mark on the racing industry through their courage to take risks and relentless drive to push the industry forward,” said PRI President Michael Good. “Their accomplishments, integrity, and passion for helping others have inspired countless people and we are proud to present them with this accolade that celebrates their boldness and innovation.”    

 

Steve Lewis  

After attending his first midget race with his parents at a young age, Lewis knew that racing was the industry he wanted to be a part of. His passion for motorsports led him to become one of the United States Auto Club (USAC)’s most successful car owners. Several of the biggest names in racing competed for him during his tenure with USAC, recording a record 133 National victories, more than anyone in history, and 10 USAC National Car Owner titles.

 

In 1988, Lewis launched the Performance Racing Industry (PRI) Trade Show to support the racing and performance segments and improve the ways in which the racing industry conducts business. A passionate advocate for racers and businesses, his leadership and vision set new standards of excellence in the industry, and the PRI Show quickly became (and is still) the premier event for the entire motorsports community.  

 

“It’s a humbling privilege to have someone say ‘hey, you’re the number one’, especially of this project because it was our number one project and it was a very important thing for us to do,” said Lewis on being the first inductee into the PRI Hall of Fame. “Racing is a real industry, and it now has a trade show that where every year the buyers and suppliers can get together in a professional atmosphere and get the work done, and I think that’s important.”  

Today, PRI continues to increase engagement and support for the racing industry through new tools and initiatives specifically for the motorsports community. The annual PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.  

 

Ed Iskenderian 

Iskenderian was a young man who raced his own cars just before he enlisted into the Army Air Corps during World War II. Upon his return, the hot rodding boom had hit, and Iskenderian—later nicknamed “Camfather”—had trouble buying racing-grind camshafts. Rather than wait five months for a camshaft, he decided, “I can make those,” and entered the racing cam business.  

 

He set up a used grinding machine in the back room of a tool and die company owned by a friend, and that was the start of Iskenderian Racing Cams, popularly known as “Isky Cams,” one of the largest specialty cam grinders in America. The company developed the first high-density, chilled-iron lifters for Top Fuel dragsters, and was also responsible for the first anti-cam-walk kit for Chevy V8s and the first offset cam keys and bushings for adjusting cam timing. 

 

Iskenderian was a part of the small group that created SEMA and was its first president. He was inducted into the SEMA Hall of Fame in 1978. Additionally, he is a member of Chevrolet’s Legends of Performance.  

 

“The industry was going on before me, but there was no money in it, or it was so small,” said Iskenderian, who was born in 1901 and is now 103 years old. He added, “I was born just at the right time.”  

 

Today, Isky Racing Cams in Gardena, Calif., where Iskenderian can still be found most days, consists of a four-building complex of over 75,000 sq. ft. on property a full city block long. Known for his precision, creativity, and passion, the contributions of the “Camfather” shaped drag racing and custom car culture, cementing his place as an automotive pioneer and icon. 

 

To learn more about PRI, visit www.performanceracing.com.   

 

About Performance Racing Industry  

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com. 

 

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(Back row, left to right) Motorsports icon Travis Pastrana, and Isky Racing Cams Chief Operating Officer Nolan Jamora (representing Ed Iskenderian). (Front row, left to right) PRI President Michael Good, PRI Founder Steve Lewis, and SPEED SPORT's Ralph Sheheen.

Photos: Group Photo & Steve Lewis
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  • Hoosier introduces Hoosier Daddy & Hoosier Momma, a new Car Cleaning, Shine & Care product line available for purchase in January
  • MonoRide, TrackAttack Pro, NemesisX tires also entered in New Product Showcase
  • See all new products at PRI in the Hoosier booth (#3439 in Yellow Hall)


Lakeville, Ind. – December 10, 2024 Known worldwide as the premier name in race tires, Hoosier Racing Tire is taking its legacy of innovation to the next level by entering the car care market. Long celebrated for high-performance tire products, Hoosier is proud to unveil its latest venture: Hoosier Daddy and Hoosier Momma, a dynamic duo of Car Cleaning, Shine & Care products designed to keep vehicles looking race-day ready.

With their catchy names, these new offerings are debuting in this year’s Performance Racing Industry (PRI) New Product Showcase in the ‘Parts Cleaning Media’ category. Hoosier’s move into car care promises to bring the same winning spirit and dedication that has made them a household name among motorsport enthusiasts.

Hoosier's car cleaning products will proudly carry the Hoosier Daddy name, while its premium shine and care products will carry the Hoosier Momma name. 

In collaboration with Century Chemical, the premium Hoosier Car Cleaning, Shine & Care line consists of glass cleaner, bug & tar remover, exterior wash concentrate, interior cleaner, degreaser, wheel & tire cleaner, and tire shine. Providing the ultimate solution for high-performance needs, Hoosier Daddy and Hoosier Momma are Track Tough and Garage Ready.

“At Hoosier, pushing the limits is in our DNA—both on the track and off,” said Joerg Burfien, President & CEO of Hoosier Racing Tire. “We’re thrilled to bring that same passion to an exciting new arena. Partnering with the experts at Century Chemical, we’ve crafted a car cleaning product line that’s as tough as the racers who trust our tires and perfect for anyone who takes pride in making their car look as incredible as it performs.”

With Century Chemical’s nearly 100 years of chemical engineering expertise and roots also planted in Northern Indiana, this collaboration was a natural fit.

“Century has a passion for connecting communities throughout the various industries we serve,” said Denyse Pontius, President, Century Chemical Corp. “Our collaboration with Hoosier Tire on the Hoosier Daddy and Hoosier Momma launch is especially exciting because its mission is to do exactly that - connect car enthusiasts on and off the track with quality, performance-geared products every driver deserves."

"It’s been an exciting year for Hoosier, and we’re eager to keep the momentum going with the upcoming launch of Hoosier Daddy and Hoosier Momma," added Nic Moncher, Head of Marketing at Hoosier Tire. "We saw great success with the launch of the MonoRide and TrackAttack Pro tires earlier this year, applying our racing tire expertise to create innovative products that reach beyond the track. We’re looking forward to officially launching Hoosier Daddy & Hoosier Momma in January, followed by our new recreational UTV tire, NemesisX, in the spring."

The Hoosier Daddy and Hoosier Momma products will be available for purchase in January 2025 through hoosiertire.com, Amazon and all North American Hoosier distributors.

Also entered in the PRI New Product Showcase is the MonoRide, TrackAttack Pro, and NemesisX tires in the ‘Tires’ category.

Launched over the summer, the MonoRide tire is made for electric one-wheel boards and is available in both slick and treaded patterns.

The TrackAttack Pro, which won the New Product Showcase Award in the tires category at the Specialty Equipment Market Association (SEMA) Show, is an extreme performance summer tire for drivers who live life on the edge, demanding the ultimate track day weapon. The tire launched in September 2024 and has since received rave reviews.

Launching in the Spring of 2025, the NemesisX is the ultimate companion for off-road adventure and exploration. Whether navigating familiar terrain or forging into uncharted territory, this all-purpose UTV tire delivers confidence to take on every challenge.

Stop by booth 3439 in the Yellow Hall at PRI to check out all of Hoosier’s latest products.

For more information on Hoosier Tire or to find your nearest Hoosier Racing Tire distributor, visit hoosiertire.com.

 

The Performance Racing Industry Weekly Update

December 11, 2024  |  View Online
 
 

PRI SHOW

The 2024 PRI Show Begins Tomorrow in Indianapolis 🏁

Not registered yet or unsure of your registration status? Check online now for easy on-site badge pick-up, and plan your PRI Show with the event planner.
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PRI SHOW PLANNER

SPONSORED CONTENT
 

Custom Titanium Zoomie Headers--Lightweight and Built for Elite Racers

Precision-built for elite racers, Stainless Headers' built-to-suit titanium zoomie headers offer unmatched weight savings and unrivaled performance proven on the No Prep Kings circuit.
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PRI SHOW

Spotlight: Women With Drive Summit presented by Mobil 1 Continues Today

The final day of this Women in Motorsports North America event is open to industry execs, drivers, race team members, track reps, and more. Registration and fee required.
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HAPPENING TODAY
 

AERA EPIC CONFERENCE (Fee to Attend)

The AERA Engine Builders Association is bringing back its EPIC (Engine Professional Industry Conference), which features great technical presentations to educate engine builders.

 

HOT RODDERS OF TOMORROW

Cheer on teams of high school students from throughout the nation as they tear down and reassemble engines in this cherished competition.

 

RACE TRACK BUSINESS CONFERENCE (Fee to Attend)

Presented by the National Speedway Directory, this is a one-day event for industry leaders to collaborate, analyze and conceptualize around the business of motorsports.

 

EXHIBITOR SEMINARS

Exhibitor-led education takes place all week, including today's Bigstuffefi Training session. From 3:00 to 3:30 p.m. ET, it will focus on equipment training and system information.

 

EXHIBITOR RECEPTION IN LUCAS OIL STADIUM

Exhibitors are invited to network, unwind and enjoy drinks and light snacks after booth set-up.

 

VISIT HERE FOR MORE PRI SHOW EVENTS & SESSIONS. 

PRI SHOW

Start Your PRI Show With Travis Pastrana, PRI Hall of Fame Announcement at Grand Opening Breakfast Tomorrow

Enjoy a complimentary plated breakfast with entertainment before you hit the Show floor on Thursday. Doors open at 6:30 a.m., and seats are first come, first served.
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EXHIBITOR NEWS
 

VISIT HERE FOR 2024 PRI SHOW EXHIBITORS
 

INDUSTRY NEWS
 

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PRI SHOW EXPANDS SIM RACING ARENA TO FOSTER MOTORSPORT GROWTH AND ESPORTS EXCELLENCE

 

 

 

 

INDIANAPOLIS, Ind. (Dec. 5, 2024) — The PRI Show, a cornerstone event in the motorsports industry, is proud to announce a significant expansion of its SIM Racing Arena Presented by SRO Motorsports Group and the U.S. Army at the 2024 Show, held Dec. 12-14 at the Indiana Convention Center and Lucas Oil Stadium. This dynamic, 43,000 square foot hub featuring 85 booths will spotlight the burgeoning world of sim racing, offering attendees an immersive experience into the sport that bridges virtual and real-world motorsports.

 

Sim racing has experienced exponential growth, captivating enthusiasts worldwide with its accessibility and realism. It has become an essential gateway to motorsports, creating a virtual entry point to the thrill of racing and providing on-track drivers with an innovative platform to learn, train, and develop critical skills.

 

The racing simulator market is projected to grow from $500 million in 2024 to $1.1 billion by 2030 at a compound annual growth rate of 15.6%, according to a report by MarketsandMarkets. The growth is driven by advancements in hardware and software, as well as the increasing accessibility of racing simulators for both personal and professional use. Sim racing also plays a critical role in eSports, a sector that continues to expand with a global audience that’s expected to reach more than 640 million by 2025.

 

“Sim racing is revolutionizing how people connect with motorsports,” said Michael Good, President of PRI. “With our expanded SIM Racing Arena, we aim to inspire the next generation of racers and fans, creating opportunities for learning, competition, and collaboration across the industry.”

 

Highlights of the Expanded Sim Racing Arena

Cutting-Edge Simulators: Attendees will experience the latest in sim racing technology, including state-of-the-art rigs and peripherals that replicate the sensation of driving on world-class tracks.

 

Interactive Coaching Sessions: Professional drivers and coaches will demonstrate how sim racing can sharpen driving skills, enhance race strategy, and prepare for real-world competition.

 

eSports Racing Series: The area will feature live eSports racing events, showcasing top talent in head-to-head competitions. Attendees will also have the opportunity to participate in open qualifiers and test their skills against seasoned racers.

 

Networking Opportunities: Industry leaders, sim racing developers, and professional racers will gather to discuss the future of sim racing and its integration into traditional motorsports.

 

This expansion underscores the PRI Show’s commitment to innovation and education within the motorsports community. By highlighting sim racing’s versatility as both an entertainment platform and a professional training tool, the Show continues to elevate its role as a leader in the industry.

 

Sim Racing Featured Exhibitors

This year’s expanded sim racing area will feature a diverse lineup of exhibitors showcasing how sim racing connects technology, skill-building, and community engagement. From global motorsports organizations to innovators in simulation equipment and partner organizations, these exhibitors highlight the versatility and appeal of sim racing in modern motorsports.

 

Renowned for sanctioning both on-track and eSports races, SRO Motorsports Group will showcase its commitment to merging the physical and virtual worlds of racing. Attendees can learn about their global racing series and eSports championships, bridging traditional motorsports with cutting-edge technology. “SRO is a motorsports ecosystem, and eSports is an important part of that environment,” said Greg Gill, President and CEO of SRO Motorsports. “PRI is unique because it allows us to showcase both on-track racing and eSports.” SRO has three days of activities planned for the PRI Show, including a pro playoff invitational, featuring 16 of the top sim drivers that will be broadcast live on SRO and PRI social media channels. SRO will endcap the weekend with partner KUNOS Simulazioni’s demo of its’ game Assetto Corsa Evo in North America for the first time.

 

A leader in sim racing equipment, Advanced SimRacing will highlight its innovative tools, including interconnected seats that provide motion feedback and haptics, designed to help drivers improve their skills on track with its biggest display ever at the PRI Show. From high-performance racing simulators featuring partners Juncos Hollinger IndyCar, Mercedes AMG and others, to personalized training aids, their offerings cater to both aspiring and professional racers. “The PRI Show is motorsports central,” said Marc-André Ladouceur, Chief Marketing Officer, Advanced SimRacing. “Exhibiting at the PRI Show helps us bridge the gap between sim and on-track motorsports and demonstrate sim’s value as a training tool.”

 

Podium 1 Racing was created by on-track racers looking to replicate the excitement of racing in a virtual environment. Through partnerships with multiple brands, Podium 1 creates a wide range of sim experiences for everyone from enthusiasts looking for another level of immersion to real-world professionals seeking an edge on track. “PRI is a huge motorsports event and motorsports is what we are,” said Podium 1 Co-Founder Steve Paladino. “PRI helps us engage with the motorsports world where drivers use sim to improve, looking for tools to get better and faster.” Podium 1 will bring multiple sim rigs to the PRI Show featuring from three-to-six degrees of freedom, including pitch, roll, heave, yaw surge and sway – even harnesses that pull on the drivers.

 

By bringing a sim racing team to the event, the U.S. Army demonstrates how a shared passion for motorsports and simulation technology helps it connect with the public. Their presence emphasizes the role of sim racing in fostering community, teamwork, and skill development while engaging with fans through interactive activities and competitions. Members of the U.S. Army eSports team, made up of full-time, active-duty soldiers will be on hand not only to compete against each other and PRI Show attendees, but to demonstrate that personal passions and military service can coexist. “It’s important for people to understand that your individual passions can continue and grow after joining the Army,” said Maj. Andy Ainslie. “Participating in the PRI Show helps America’s Army connect with America’s people through a shared passion for motorsports.”   

 

The PRI Show attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

 

To register for the 2024 PRI Show, secure hotel reservations, and for more information, visit PRI2024.com/Attend.

 

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

 

  
       

 

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