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2023 Perfpormance Racing Industry trade show


December 09, 2023  View Online
 

PRI SHOW

Maximize Your Last Day on the Show Floor

Add events, including guest appearances, education seminars and activations, to your custom agenda.   

TRENDING
 

FRIDAY RECAP

Racers Boost Their Operations With PRI Education, New Innovations

Friday at the PRI Show was teeming with new motorsports products, technology and ideas.

HAPPENING TODAY

Cutting-Edge Electric Vehicle (EV) and Alt Racing Technology

See featured vehicles and activations highlighting alternative forms of racing propulsion and renewable fuels.

HAPPENING TODAY

PRI PADDOCK & PODCAST STUDIO

Drop by this new Show feature to watch motorsports influencers and media personalities host live podcasts featuring special guests. 

 

TOPS HQ (TRACK OPERATORS, PROMOTERS AND SANCTIONS) PRESENTED BY MYRACEPASS.COM

This dedicated space for racing officials offers a place to network, conduct business or relax.

 

USING SOCIAL MEDIA AND TECHNOLOGY TO CREATE VALUE FOR SPONSORS

Explore tools to expand your online presence and create value for brands by connecting with the right audiences online. 

 

ULTIMATE DIRT LATE MODEL SETUP, UPDATES FOR THE NEW SEASON

This extended session will explore basic setup techniques for dirt late models. 

 

GRAPHIC DESIGN AND BRANDING

Learn the importance of professional design and branding and how to set your brand apart from the rest when starting a business or race team.  

 

HOT RODDERS OF TOMORROW TIMED ENGINE BUILDING COMPETITION

With scholarship money and industry recognition on the line, the remaining teams will continue their pursuit of a championship.  

 

DISCOUNTED INDY FUEL HOCKEY TICKETS FOR PRI MEMBERS

PRI has teamed up with the Indy Fuel to offer discounted tickets for attendees to games.

QUICK LINKS


 

 

December 08, 2023  View Online
 

PRI SHOW

PRI is in Full Force--Plan Your Friday Here

Find education sessions, features, product categories and more on the PRI Show Planner and app.  

TRENDING THIS WEEK
 

THURSDAY RECAP

Business is Booming at the PRI Show

The Show floor was brimming with new products, business-boosting sessions and major updates from key industry players--and it was only Day 1.

HAPPENING TODAY

Immerse Yourself in Racing History at the Goodyear & Mickey Thompson Experience

See dozens of modern race cars and historic builds in the hallway leading to and at the entrance to Lucas Oil Stadium. Scan the QR codes for specs!

HAPPENING TODAY

PRI SHOW STUDENT PROGRAM, 7:45 A.M.-9:00 A.M. ET

Students: network with PRI Show exhibiting companies and learn about the many career paths in the performance racing industry.

 

GEAR UP GIRL POWERED BY SBN, 11:45 A.M.-1:00 P.M. ET

Female racing students: connect with women racing and aftermarket industry professionals for advice and inspiration. 

 

PRI PADDOCK & PODCAST STUDIO

Drop by this new Show feature to watch motorsports influencers and media personalities host live podcasts featuring special guests.

 

THE STATE OF STREAMING VIDEO FROM GRASSROOTS STREAMING PRODUCTIONS

The seminar will focus on the current state of technology, business, and promotion surrounding grassroots motorsports streaming. 

 

MAKE KING OF THE HAMMERS AND RACING A REALITY

Hear from top industry professionals, competitors and promoters about what it takes to stand-out among the competition.

 

B.S. AND BREWS IN THE T.O.P.S. HQ, 4:30-7:00 p.m. ET

Join your fellow track operators and peers for beer, snacks and stories in T.O.P.S. HQ.

 

DISCOUNTED INDY FUEL HOCKEY TICKETS FOR PRI MEMBERS

PRI has teamed up with the Indy Fuel to offer discounted tickets for attendees to games on Friday, Dec. 8 and Saturday, Dec. 9.

FEATURED EVENT

Learn New Strategies and Technical Skills from the Industry's Leading Experts

Saturday's PRI Education topics include graphic design and branding, dirt late model setups and best practices for EV powertrain conversions.

SATURDAY FEATURES AND EVENTS

HOT RODDERS OF TOMORROW TIMED ENGINE BUILDING COMPETITION

With scholarship money and industry recognition on the line, the remaining teams will continue their pursuit of a championship.

 

TOPS HQ (TRACK OPERATORS, PROMOTERS AND SANCTIONS) PRESENTED BY MYRACEPASS.COM

This dedicated space for racing officials offers a place to network, conduct business or relax during a busy day on the PRI Show floor.

 

ULTIMATE DIRT LATE MODEL SETUP, UPDATES FOR THE NEW SEASON

This extended session will explore basic setup techniques for dirt late models. 

 

USING SOCIAL MEDIA AND TECHNOLOGY TO CREATE VALUE FOR SPONSORS

Explore tools to expand your online presence and create value for brands by connecting with the right audiences through social media.

 

EV POWERTRAINS: CONVERTED FOR RACING

Experts discuss the architecture, safety and best-practices surrounding electric powertrains and how those can be applied in an EV conversion project. 

 

GRAPHIC DESIGN AND BRANDING

Learn the importance of professional design and branding and how to set your brand apart from the rest when starting a business or race team.

QUICK LINKS


2023 PRI SHOW KICKS OFF IN INDIANAPOLIS

-- Motorsports Industry Trade Show Welcomes Thousands Looking for Opportunity, Innovation On and Off the Track --

 

INDIANAPOLIS (Dec. 7, 2023) – The 2023 PRI Show is officially underway, kicking off Thursday morning with a welcome from Indianapolis 500 champion Tony Kanaan at the Grand Opening Breakfast, the Show’s traditional opening event. The world’s premier motorsports companies, brands, race sanctioning bodies and manufacturers are showcasing their newest products and technology at the motorsports industry gathering in Indianapolis.

 

“The PRI Show is where the motorsports industry comes together to build the relationships that create the foundation for success in the coming year,” said Jim Liaw, PRI General Manager. “Those relationships, combined with the first look at innovative new products and the opportunity to gain professional expertise, will position our members to gain an advantage on the track and in the marketplace.”

 

The PRI Show is the largest trade show held in Indianapolis. Now in its 35th year, the Show is forecasted to bring more than $64 million in economic impact to the local community. The Show is a focal point on the special events calendar for the City of Indianapolis, which will also welcome the NCAA Men’s Basketball Tournament opening rounds, the NBA All-Star Game, the U.S. Olympic Team Swim Trials and the annual Indianapolis 500, among other high-profile events.

 

“We are revved up to welcome PRI back to Indy,” said Leonard Hoops, President & CEO of Visit Indy. “There’s no better place to convene the world’s largest gathering of motorsports industry professionals than our ascending city. This week, thousands of attendees will be racing into Indy from across the U.S. and globally, generating more than $64 million in economic impact and fueling our hospitality industry. We have great appreciation for our long-standing partnership with PRI.”

 

The PRI Show is a racer’s dream – 1,000 exhibitors, 3,600 booths filled with innovative state-of-the-art equipment and products, thoughtfully curated Education sessions and program topics, special guest appearances, and ground-breaking feature vehicles, not to mention actual racing. 

 

“Our show programming is a dynamic combination of the latest industry trends, annual traditions and several satellite events designed to create networking opportunities and deliver tremendous value to the time attendees spend in Indianapolis,” said Karin Davidson, PRI Trade Show Director. “This year’s Show has it all for motorsports professionals looking for the products and expertise to take their efforts to the next level.”

 

The Show encompasses the passion of racing and nowhere is that more evident than on the track – both real and virtual. In the virtual world, PRI is showcasing sim racing/Esports at the PRI Esports Arena presented by SRO America, featuring daily invitational Esports races streamed live to SRO and PRI livestream platforms. In the real world, the PRI Ekarting Classic presented by Top Kart USA inside Lucas Oil Stadium features all-star racing with pros from various racing disciplines, “fastest lap” contests for media, and racing for regional youth organizations using high-performance electric karts.

 

The innovation of motorsports takes center stage at the Featured Products Showcase, where Show attendees can discover hundreds of the newest and most popular racing and motorsports products. The EV & ALT Racing area incorporates cutting-edge technology related to alternative forms of racing propulsion and renewable fuels.

 

Additional can’t miss highlights include the PRI Paddock & Podcast Studio featuring 18 industry podcasters filming and broadcasting daily throughout the Show; Education sessions planned to cover a wide range of topics, including women in motorsports, alternative fuels, digital and social media, engine performance and more; and the T.O.P.S. (Track Operators, Promoters and Sanctions) HQ featuring seminars and learning opportunities to improve operations.

 

For many PRI attendees, coming to the Show is about the opportunity to make and maintain personal connections and the impact they have on business. “Attending PRI was definitely a major part of our marketing plan when we founded our company,” said Keith Kern of 3030 Autosport, manufacturers of forged racing and performance wheels, based in Terre Haute, Ind. “Being on the PRI Show floor gives us credibility with customers.” That networking opportunity helps Kern and co-founder Philip Watson lay the foundation for long-lasting partnerships. “For us, the big picture is establishing personal relationships,” said Kern. “PRI is an opportunity to say thank you for trusting us with your business. That’s something you just can’t do remotely.”

 

For FASS Diesel Fuel Systems, makers of products designed to improve mileage and performance of fuel systems across the diesel market, including racing, PRI provides a unique opportunity for a deep dive into the high-performance market. “Our products are not only popular among racers, but also with those operating the diesel trucks transporting the equipment,” said Jake Hopkins, FASS Director of Marketing. PRI offers FASS the opportunity to reach many different segments of its business in one place. “PRI allows for a very focused period of engagement with our dealers, provides opportunities for new product introductions and allows us to engage not only existing customers but also emerging markets.”

 

The 2023 PRI Show showcases the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media. To learn more about the PRI Show, visit www.PRIShow.com or download the official PRI Show app.


 

December 07, 2023  View Online
 

PRI SHOW

Start Your Engines--PRI 2023 Opens Today!

From events to exhibitors to the floor plan, the PRI Show Planner and app have you covered.

TRENDING
 

WEDNESDAY RECAP

Recap: Exhibitors, Early Arrivals Enjoy Seminars & Exclusive Programs on Wednesday

Attendees were busy with the Hot Rodders of Tomorrow and dedicated sessions covering engine building, track operations and motorsports safety.

HAPPENING TODAY

See Live Racing at the PRI Happy Hour and EKarting Classic Presented by Top Kart USA

Network with industry colleagues and cheer on your favorite driver in Lucas Oil Stadium, 5 p.m. ET. Complimentary beers and appetizers.

HAPPENING TODAY

PRI GRAND OPENING BREAKFAST WITH TONY KANAAN, RALPH SHEHEEN, 7 a.m. PT

Kick off the first day of the PRI Show with this Showgoer-favorite event, Sagamore Ballroom.

 

FEATURED PRODUCTS SHOWCASE

Discover the latest products in racing and motorsports, now in a new location in the ICC Capitol Cube near the Georgia Street entrance.

 

FEATURED RACE VEHICLES

Located throughout the PRI Show, these exclusive displays showcase some of the best and most unique rides from across the industry.

 

ELECTRIC VEHICLE (EV) AND ALTERNATIVE FUEL RACING, LUCAS OIL STADIUM

Discover cutting-edge technology related to alternative forms of racing propulsion and renewable fuels. 

 

GUEST APPEARANCES AND RACING VIPs

See the full lineup of scheduled appearances from industry greats, including Robert Wickens, Antron Brown, Erica Enders, Alex Taylor, Kyle Larson, Brad Sweet and more. 

 

INDIANAPOLIS MOTOR SPEEDWAY (IMS) MUSEUM

Learn more about the museum, which features a collection of automobiles and artifacts representing more than a century of Indianapolis 500 history.

 

PRI FOUNDING & BUSINESS MEMBER LOUNGE

Grab some tea or coffee, charge your phone, network with industry members and work from your laptop in this dedicated space for PRI Business and PRI Founding Members.

 

TRACK OPERATORS, PROMOTERS AND SANCTIONS (TOPS) HQ PRESENTED BY MYRACEPASS.COM

T.O.P.S. HQ has been expanded to offer a better atmosphere and to host additional seminars and learning opportunities for track operators, promoters and sanctioning body leadership.

FEATURED EVENT

Visit the Brand New PRI Esports Arena for Head-to-Head Sim Racing in Lucas Oil

This Show feature, presented by SRO Group America, offers invitational races featuring world-class motorsports simulator technology.

FRIDAY EVENTS AND FEATURES

PRI SHOW STUDENT PROGRAM, 7:45 A.M.-9:00 A.M. ET

Students will have an exclusive opportunity to network with PRI Show exhibiting companies and learn about the vast diversity of career paths in the performance racing industry. 

 

GEAR UP GIRL POWERED BY SBN, 11:45 A.M.-1:00 P.M. ET

Women racing and aftermarket industry professionals will connect with female racing students to give back, share advice and inspire today’s female youth.

 

EXHIBITOR SEMINARS

PRI Show exhibitors host educational sessions to explain the benefits, proper use and selling points of their products. 

 

HOT RODDERS OF TOMORROW TIMED ENGINE BUILDING COMPETITION

With scholarship money and industry recognition on the line, the remaining teams will continue their pursuit of a championship.

 

SHOP EQUIPMENT WIRED FOR LIVE DEMONSTRATIONS IN MACHINERY ROW

This display of precision automotive machining equipment is a must-see for any professional race team, race engine builder or fabricator.

 

INDOOR DISPLAY OF MOTORSPORTS HAULERS AND TRAILERS

Tour state-of-the-art racing trailers, motorcoaches, haulers and toterhomes from top transportation providers. 

QUICK LINKS

 

 


 

 

December 06, 2023  View Online
 

PRI SHOW

The 2023 PRI Show Opens Tomorrow!

There's still time to secure your credentials online and pick up your badge when you arrive at the Indiana Convention Center. 

 

TRENDING THIS WEEK
 

 
 

HAPPENING TODAY

First Day of the International Council of Motorsports Sciences Opens Today

The highly anticipated racing safety event returns with two days of sessions on incident response, grassroots and EV safety and much more. 

 

HAPPENING TODAY

AERA ENGINE PROFESSIONAL INDUSTRY CONFERENCE PRESENTED BY MOTOR STATE DISTRIBUTING

Topics include harmonics, engine failures, fuel, combustion analysis and more.

 

RACE TRACK BUSINESS CONFERENCE (RTBC)

Collaborate, analyze and conceptualize with industry-leading track owners, operators and promoters in this 12th annual event presented by the National Speedway Directory.

 

HOT RODDERS OF TOMORROW TIMED ENGINE BUILDING COMPETITION

Teams of talented high school students from around the country will compete for a national championship during this four-day competition. 

 

EXHIBITOR RECEPTION

Network, unwind and enjoy drinks and light snacks in Lucas Oil Stadium after a full day of booth set-up during this exhibitor-only event. 

 
 

COMING TOMORROW

Start Your 2023 PRI Show With Tony Kanaan at the Grand Opening Breakfast

Enjoy a plated breakfast as the IndyCar legend discusses innovation, the state of industry, and much more with Ralph Sheheen of SPEED SPORT.

COMING TOMORROW

FEATURED PRODUCTS SHOWCASE

Discover the latest products in racing and motorsports, now near the Yellow Hall Georgia Street entrance. 

 

PRI EDUCATION SESSIONS

Leading experts and professionals share new strategies and technical skills that help participants build their businesses and improve on-track performance.

 

TRACK OPERATORS, PROMOTERS AND SANCTIONS (TOPS) HQ PRESENTED BY MYRACEPASS.COM

This dedicated space for racing officials offers a place to network, conduct business or relax during a busy day on the PRI Show floor.

 

PRI PADDOCK & PODCAST STUDIO

Drop by this new Show feature to watch motorsports influencers and media personalities host live podcasts featuring special guests.

 

PRI ESPORTS ARENA PRESENTED BY SRO MOTORSPORTS GROUP AMERICA

The Esports Arena in Lucas Oil Stadium will host invitational races for professional drivers and sim racers, as well as two simulators available for attendees to showcase their skills.  

 

GOODYEAR & MICKEY THOMPSON RACING EXPERIENCE

This unique experience will allow attendees to see both historic and present-day race cars outfitted in period-correct tires. 

 

PRI HAPPY HOUR & EV KARTING CLASSIC, 5:00-7:00 P.M. ET

All attendees are welcome to network with racing industry colleagues and enjoy complimentary beer and appetizers inside Lucas Oil Stadium following Show Day 1.  

QUICK LINKS

EXHIBITOR NEWS
 

INDUSTRY NEWS
 

VISIT HERE FOR MORE INDUSTRY NEWS

 

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